Selena Gomez Announces Formation of Her New Beauty and Lifestyle Line, Rare Beauty - The Blast

After her live video, she followed up with a post on her Instagram which featured her trying on some of the makeup products along with her friends. Gomez also shared what she believed the mission of Rare Beauty is, specifically, enunciating the need 'to be comfortable with yourself'.

"Being rare is about being comfortable with yourself," Gomez began. "I’ve stopped trying to be perfect, I just want to be me. I think Rare Beauty can be more than a beauty brand. I want us all to stop comparing ourselves to each other and just start embracing our own uniqueness. You’re not defined by a photo, a like, or a comment. Rare Beauty isn’t about how other people see you, it’s about how you see yourself."